The
Nature of Attitudes and Persuasion
What is Persuasion
Why Study Persuasion?
Persuasion
is an Alternative to Apathy or Coercion
The Nature of Attitudes
The Process of Persuasion
Glossary
Additional
Readings
Self-Test
Additional
Readings
Eagly, A. H., & Chaiken, S. (1993). The psychology of
attitudes. Fort Worth
, TX : Harcourt Brace Jovanovich.
Kiesler, C. A., Collins, B. E., & Miller, N. (1969; rpt.
1983). Attitude change: A critical analysis of theoretical
approaches. Malabar
, FL : Robert E. Krieger.
O’Keefe, D. J. (1990). Persuasion: Theory and research.
Newbury Park
, CA: Sage.
Petty, R. E., & Cacioppo, J. T. (1981; rpt. 1996). Attitudes
and persuasion: Classic and contemporary approaches. Boulder
, CO: Westview Press.
Ziegelmueller, G. W., & Dause, C. A. (1975). Argumentation:
Inquiry and advocacy. Englewood Cliffs, NJ: Prentice-Hall
(on beliefs, values).
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