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The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

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The Nature of Attitudes and Persuasion

 Self-Test: Question 1

 1. An attitude consists of a related pair of cognitions: a belief and a value.

True or False

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