Persuasion header image
The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

Home
The Nature of Attitudes and Persuasion

Self-Test: Question 3

Sorry. The correct answer is true.

You can change an attitude by (1) changing existing beliefs or values making up the attitude, or by (2) creating new belief/value pairs. 

<Previous Page>