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The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

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The Nature of Attitudes and Persuasion

Self-Test: Question 3

Correct!

You can change an attitude by (1) changing existing beliefs or values making up the attitude, or by (2) creating new belief/value pairs.

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