Persuasion header image
The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

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The Nature of Attitudes and Persuasion

Self-Test: Question 4

Sorry. The correct answer is true.

Persuasion consists of goal-directed messages. 

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