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The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

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The Yale Approach

Self-Test: Question 3
Sorry. The correct answer is false.

Forewarning an audience that you are trying to change their attitudes, can put them on the defensive and reduce your persuasiveness

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