Congruity
Theory
Congruity
Theory - Overview
Heider's
Balance Theory
Osgood
and Tannenbaum's Congruity Theory
Strengths
and Weaknesses of the Congruity Theory
Glossary
References
Self-test
Figure
1
References
Cacioppo,
J. T., & Petty, R. E. (1981). Effect of extent of thought
on the pleasantness ratings of P-O-X triads: Evidence for
three judgmental tendencies. Journal of Personality and
Social Psychology, 40, 1000-1009.
Heider, F. (1946). Attitudes and cognitive organization. Journal
of Psychology, 21, 107-112.
Insko, C. (1981). Balance theory and phenomenology. In R. E.
Petty, T. M. Ostrom, & T. C. Brock (Eds.), Cognitive
responses in persuasion (pp. 309-338). Hillsdale,
NJ: Erlbaum.
Insko, C. (1984). Balance theory, the Jordan
paradign, and the Wiest tetrahedron. In L. Berkowitz (Ed.), Advances
in experimental social psychology (vol. 18, pp. 89-140). San
Diego, CA:
Academic Press.
Jordan, N. (1953). Behavioral forces that are a function of
attitudes and of cognitive organization. Human Relations, 6,
273-288.
Osgood, C. E., Suci, G. J., & Tannenbaum, P. H. (1957). The
measurement of meaning. Urbana, IL: The
University of Illinois Press.
Osgood, C. E., & Tannenbaum, P. H. (1955). The principle
of congruity in the prediction of attitude change. Psychological
Review, 62, 42-55.
Tannenbaum, P. H. (1968). The congruity principle:
Retrospective reflections and recent research. In R. P.
Abelson, E. Aronson, W. J. McGuire, T. M. Newcomb, M. J.
Rosenberg, & P. H. Tannenbaum (Eds.) Theories of
cognitive consistency: A sourcebook (pp. 52-72). Chicago, IL: Rand McNally.
Zajonc, R. B. (1968). Attitudinal effects of mere exposure. Journal
of Personality and Social Psychology Supplement, 9, 1-27.
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