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The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

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Congruity Theory

Self-Test: Question 3

Correct!

Congruity Theory adds a correction which says that attitudes toward sources change less than attitudes toward concepts. This is called the assertion constant.

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