Glossary
cognition:
thought or idea; can be a belief, a value, or an attitude
consonance: two cognitions (thoughts) that are
consistent or agree with each other
dissonance: two cognitions (thoughts) that are
inconsistent or disagree with each other; an unpleasant
motivating state
forced compliance (induced compliance): trying to get a
person to do something that is inconsistent with his or her
attitudes
irrelevant: two cognitions (thoughts) that are
unrelated
selective exposure: a prediction that people will tend
to avoid information that is likely to create dissonance
spreading effect: when dissonance arises after making a
decision, one way to reduce dissonance is to increase the
advantages of the chosen option and the disadvantages of the
unchosen option, spreading them apart
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