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The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

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Cognitive Dissonance Theory

Cognitive Dissonance Theory - Overview
Dissonance After Decision-Making
Selective Exposure To Information
Induced Compliance
Strengths and Weaknesses of the Dissonance Theory

Glossary
References
Self-test

References
Aronson, E. (1969). The theory of cognitive dissonance: A current perspective. In L. Berkowitz (Ed.), Advances in experimental social psychology (vol. 4). New York: Academic Press.

Brehm, J. W., & Cohen, A. R. (1962). Explorations in cognitive dissonance. New York: Wiley.

Cotton, J. L., & Hieser, R. A. (1980). Selective exposure to information and cognitive dissonance. Journal of Research in Personality, 14, 518-527.

Donnelly, J. H., & Ivancevich, J. M. (1970). Post-purchase reinforcement and back-out behavior. Journal of Marketing Research, 7, 399-400.

Festinger, L. (1957). A theory of cognitive dissonance.
Stanford, CA: Stanford University Press.

Festinger, L. (1964). Conflict, decision, and dissonance. Stanford: CA: Stanford University Press.

Festinger, L., & Carlsmith, J. M. (1959). Cognitive consequences of forced compliance. Journal of Abnormal and Social Psychology, 58, 203-210.

Freedman, J. L. (1965). Confidence, utility, and selective exposure: A partial replication. Journal of Personality and Social Psychology, 2, 778-780.

Olson, J. M., & Zanna, M. P. (1979). A new look at selective exposure. Journal of Experimental Social Psychology, 15, 1-15.

White, G. L., & Gerard, H. B. (1981). Postdecision evaluation of choice alternatives as a function of valence of alternatives, choice, and expected delay of choice consequences. Journal of Research in Personality, 15, 371-382.

Wicklund, R. A., & Brehm, J. W. (1976). Perspectives on cognitive dissonance. Hillsdale, NJ: Erlbaum.

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