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The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

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Cognitive Dissonance Theory

Self-Test: Question 2

Correct!

The amount of dissonance is related to the proportion of dissonant and consonant cognitions, and to the importance of the cognitions.

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