Research
on Social Judgment/Involvement Theory
The discussions of Social
Judgment/Involvement theory offer research in support of their
discussions (Sherif &
Hovland, 1961; Sherif &
Sherif, 1965, 1967). Other studies have found support for the
curvilinear relationship between discrepancy and persuasion,
although there are some exceptions (Eagly &
Chaiken, 1993). There has also been some support for the prediction
that highly involved people are less susceptible to persuasion
than those who are less involved (Johnson &
Eagly, 1989;
note that they distinguish between difference kinds of
involvement, an idea discussed below, and support for Social
Judgment/Involvement predictions are not supported for each
kind of involvement).
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