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The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

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Social Judgment/
Involvement
Theory

Social Judgment/Involvement Theory
The Nature of Social Judgment/Involvement Theory
Research on Social Judgment/Involvement Theory
Strengths and Weaknesses of Social Judgment/involvement Theory
Glossary
Further Readings
Self-Test

Further Readings
Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Fort Worth, TX: Harcourt Brace Jovanovich.

Eagly, A. H., & Telaak, K. (1972). Width of the latitude of acceptance as a determinant of attitude change. Journal of Personality and Social Psychology, 23, 388-397.

Johnson, B. T., & Eagly, A. H. (1989). The effects of involvement on persuasion: A meta-analysis. Psychological Bulletin, 106, 290-314.

Kiesler, C. A., Collins, B. E., & Miller, N. (1969; rpt. 1983). Attitude change: A critical analysis of theoretical approaches. Malabar, FL: Robert E. Krieger.

O’Keefe, D. J. (1990). Persuasion: Theory and research. Newbury Park, CA: Sage.

Schiappa, E. (1991). Protagoras and logos: A study in Greek philosophy and rhetoric. Columbia: University of South Carolina Press.

Sherif, M., & Hovland, C. I. (1961; rpt. 1980). Social judgment: Assimilation and contrast effects in communication and attitude change. Westport, CT: Greenwood Press.

Sherif, M., & Sherif, C. M. (1967; rpt. 1976). Attitudes as the individual’s own categories: The social judgment-involvement approach to attitude and attitude change. In C. W Sherif & M. Sherif (Eds.). Attitude, ego-involvement, and change (pp. 105-139). Westport, CT: Greenwood Press.

Sherif, C. W., Sherif, M., & Nebergall, R. E. (1965; rpt. 1981). Attitude and attitude change: The social judgment-involvement approach. Westport, CT: Greenwood Press.

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