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The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

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Social Judgment/Involvement Theory

Self-Test: Question 2

Sorry. The correct answer is false.

People who are involved have narrower latitudes of acceptance and wider latitudes of rejection.

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