Social Judgment Theory

The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

Social Judgment/Involvement Theory

Self-Test: Question 4

Sorry. The correct answer is false.

People judge a message’s position by their own attitude.

<Previous Page>