Social Judgment Theory

The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

Social Judgment/Involvement Theory

Self-Test: Question 1

1. Persuaders should want their messages to be assimilated.

True or False

Next Question

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