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The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

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Social Judgment/Involvement Theory

Self-Test: Question 3

3.  Contrast refers to a perceptual error in which a message is perceived as more discrepant from an listener’s own attitude than it really is.

 True or False

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