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Information
Integration Theory
Information
Integration Theory
Suggestions
for Changing Attitudes
Evaluation
Glossary
References
Self-Test
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Glossary
adding: a
mathematical formula that combines several pieces of
information by adding the value/weight of each piece of
information
averaging: a mathematical formula that combines several
pieces of information by averaging (calculating the mean) the
value/weight of each piece of information
value (of a piece of information): our evaluation
(favorable or unfavorable) of some person, thing, or idea
weight (of a piece of information): the perceived
importance of some information
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