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The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

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Information Integration Theory

Self-Test: Question 4

Correct!

Some research supports the adding model, some research supports averaging. I believe that people are not computers, so mathematical formula cannot be expected to provide predictions that are exactly correct.

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