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Theory
of Reasoned Action
Theory
of Reasoned Action
Relationship
of Behavioral Intention to Behavior
Evaluation
Glossary
References
Self-Test
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Glossary
attitude toward behavior: the attitudinal component of Reasoned Action
behavioral intent: how our attitudes and norms would
lead us to behave
belief strength: likelihood that an attitude is true
evaluation: favorability or unfavorability of an
attitude
motivation to comply: how much (or how little) we want
follow norms
normative beliefs: expectations of how we should behave
in a given situation
subjective norms: expectations we think others have
about how we should behavior; the normative component of
Reasoned Action
volitional control: extent to which a person has
voluntary power over what he or she will do
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