Persuasion header image
The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

Home

Theory of Reasoned Action

Theory of Reasoned Action
Relationship of Behavioral Intention to Behavior
Evaluation
Glossary
References
Self-Test
References
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.

Fishbein, M., & Ajzen, I. (1975).. Belief, attitude, intention, and behavior. Reading, MA: Addison-Wesley.

Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1988). The theory of reasoned action: A meta-analysis of past research with recommendations for modifications and future research. Journal of Consumer Research, 15, 325-343.

<Previous Page | Next Page>