Elaboration Likelihood Model

The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

Elaboration Likelihood Model

Self-Test: Question 2

Sorry. The correct answer is true.

Central processing only occurs if a receiver has both motivation and ability.

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