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The Nature of Attitudes and Persuasion

The Yale Approach

Congruity Theory

Cognitive Dissonance Theory

Social Judgment/ Involvement Theory

Information Integration Theory

Theory of Reasoned Action

Elaboration Likelihood Model

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Elaboration Likelihood Model

Self-Test: Question 5

5. Messages with stronger quality arguments are likely to produce more favorable and fewer unfavorable thoughts than messages with weaker arguments.

 True or False

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