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Received:  by CIOS Mailer; Saturday 10 May 2008 19:38:30
Date:         Sat, 10 May 2008 19:37:20 -0400
From:         "BROWN, STEVEN" 
Subject: New book on Q in Korean
To:           Q-METHOD@LISTSERV.KENT.EDU
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On the heels of the announcement of the first book on Q methodology in
Persian comes the following announcement of the first book on Q in the
Korean language.  Congratulations to Dr. Hung Kyu Kim!

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Kim, Hung Kyu (2008 May 3).  Q Methodology: Philosophy of Science,
Theories, Analysis, and Application [in Korean].  Seoul:
CommunicationBooks, Inc.  500 pp., ISBN: 978-89-8499-951-0.

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Contents

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Chapter 1. Philosophy of Science in Q

    1. Birth and development of Q

    2. Subjectivity as a science

    3. Abduction

    4. Q and scientific paradigm

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Chapter 2. Theories of Q

    1. Nature of subjectivity I: Language and communication

        1) Play theory

        2) Self-psychology

        3) Concourse theory

    2. Nature of subjectivity II: Quantum mechanics

        1) Interbehavioralism

        2) Quantum physics

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Chapter 3. Concepts and Data Collection in Q Method

    1. Incommensurability between Q and R

    2. Preparing Q sample

        1) Nature of Q sample

        2) Construction of Q population

        3) Process of Q sampling

    3. Unstructured Q sample

    4. Structured Q sample

        1) Conceptualization of Q sample

        2) Structured sampling method

    5. P Sampling

    6. Collection of Q data

        1) Conditions and method in Q sorting

        2) Conditions of instruction

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Chapter 4. Analysis and Interpretation of Q Data

    1. Factor analysis

    2. Theoretical rotation

    3. Interpretation of Q factor

    4. Development of assessment tool for Q factor identification

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Chapter 5. Package Programs for Q Analysis

    1. Quanl

        1) Q sorting

        2) Programming

        3) Execution

        4) Output reading

    2. PQMethod

        1) Installation

        2) Execution

        3) Output reading

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Chapter 6. Application of Q in Various Areas

    1. Application of Q

    2. Case studies

        1) Communication audience study

            Case Study 1: Psychological segmentation in newspaper
readers

            Case Study 2: TV news development

            Case Study 3: Strategies for television broadcasting
stations

        2) Advertising study

            Case Study 4: Self-image projection in advertising

            Case Study 5: Cross-cultural study of service advertising

        3) Marketing study

            Case Study 6: Value systems among Korean consumers

            Case Study 7: Comparative perspective of consumer behavior
between U.S. and Korea

        4) Campaign study

            Case Study 8: Usefulness of Q in election campaign

            Case Study 9: Campaign for blood donation

        5) New media study

            Case Study 10: Multiple identity accomplished by Avata in
virtual space

        6) Nursing study

            Case Study 11: Cognitive changes about smoking before and
after a hospitalized smoking cessation program

            Case Study 12: Understanding of death: A coorientation
perspective

            Case Study 13: Meaning of independence among disabled in
Korea  =20

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Appendix: Syllabus of Dr. Brown's Q Seminar: Public Policy Methods, Q
Methodology

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On the heels of the announcement of =
the
first book on Q methodology in Persian comes the following announcement =
of the
first book on Q in the Korean language.  Congratulations to Dr. =
Hung Kyu
Kim!

 

 

Kim, Hung Kyu (2008 May 3).  Q Methodology: Philosophy of Science, Theories, Analysis, and
Application [in Korean].  Seoul: CommunicationBooks, =
Inc. 
500 pp., ISBN: 978-89-8499-951-0.

 

 

Contents=


 

Chapter 1. Philosophy of
Science in Q

    1. Birth and development of =
Q

    2. Subjectivity as a =
science

    3. Abduction

    4. Q and scientific =
paradigm

 

Chapter 2. Theories of =
Q

    1. Nature of subjectivity I: =
Language and
communication

        1) Play =
theory

        2) =
Self-psychology

        3) =
Concourse
theory

    2. Nature of subjectivity II: =
Quantum
mechanics

        1)
Interbehavioralism

        2) Quantum =
physics

 

Chapter 3. Concepts and =
Data
Collection in Q Method

    1. Incommensurability between Q and =
R

    2. Preparing Q =
sample

        1) Nature =
of
Q sample

        2) =
Construction of
Q population

        3) Process =
of Q
sampling

    3. Unstructured Q =
sample

    4. Structured Q =
sample

        1)
Conceptualization of Q sample

        2) =
Structured
sampling method

    5. P Sampling

    6. Collection of Q =
data

        1) =
Conditions and
method in Q sorting

        2) =
Conditions of
instruction

 

Chapter 4. Analysis and
Interpretation of Q Data

    1. Factor =
analysis

    2. Theoretical =
rotation

    3. Interpretation of Q =
factor

    4. Development of assessment =
tool
for Q factor identification

 

Chapter 5. Package
Programs for Q Analysis

    1. Quanl

        1) Q =
sorting

        2) =
Programming

        3) =
Execution

        4) Output =
reading

    2. PQMethod

        1) =
Installation

        2) =
Execution

        3) Output =
reading

 

Chapter 6. Application =
of Q in
Various Areas

    1. Application of =
Q

    2. Case studies

        1) =
Communication
audience study

         &=
nbsp; 
Case Study 1: Psychological segmentation in =
newspaper readers

         &=
nbsp; 
Case Study 2: TV news development

         &=
nbsp; 
Case Study 3: Strategies for television broadcasting =
stations

        2) =
Advertising
study

         &=
nbsp; 
Case Study 4: Self-image projection in advertising

         &=
nbsp; 
Case Study 5: Cross-cultural study of service =
advertising

        3) =
Marketing study

         &=
nbsp; 
Case Study 6: Value systems among Korean consumers

         &=
nbsp; 
Case Study 7: Comparative perspective of consumer behavior between U.S. =
and
Korea

        4) Campaign =
study

         &=
nbsp; 
Case Study 8: Usefulness of Q in election campaign

         &=
nbsp; 
Case Study 9: Campaign for blood donation

        5) New =
media study

         &=
nbsp; 
Case Study 10: Multiple identity accomplished by Avata in virtual =
space

        6) Nursing =
study

         &=
nbsp; 
Case Study 11: Cognitive changes about smoking before and after a
hospitalized smoking cessation program

         &=
nbsp; 
Case Study 12: Understanding of death: A coorientation =
perspective

         &=
nbsp;  Case
Study 13: Meaning of independence among disabled in Korea   =


 

Appendix: Syllabus of Dr. Brown's Q Seminar: Public =
Policy
Methods, Q Methodology

 

 



 



 







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