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Received:  by CIOS Mailer; Sunday 11 May 2008 08:28:53
Date:         Sun, 11 May 2008 08:26:21 -0400
From:         Dennis Kinsey 
Subject: Re: New book on Q in Korean
To:           Q-METHOD@LISTSERV.KENT.EDU
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HungKyu Kim is the man!

Dennis F. Kinsey, Ph.D.
Public Diplomacy Program
Department of Public Relations
Newhouse Sch. of Public Communications
Syracuse University
215 University Place
Syracuse, New York  13244-2100
Phone: 315.443.1944


On May 10, 2008, at 7:37 PM, BROWN, STEVEN wrote:

> On the heels of the announcement of the first book on Q methodology  
> in Persian comes the following announcement of the first book on Q  
> in the Korean language.  Congratulations to Dr. Hung Kyu Kim!
>
>
>
> Kim, Hung Kyu (2008 May 3).  Q Methodology: Philosophy of Science,  
> Theories, Analysis, and Application [in Korean].  Seoul:  
> CommunicationBooks, Inc.  500 pp., ISBN: 978-89-8499-951-0.
>
>
>
> Contents
>
>
> Chapter 1. Philosophy of Science in Q
>
>     1. Birth and development of Q
>
>     2. Subjectivity as a science
>
>     3. Abduction
>
>     4. Q and scientific paradigm
>
>
> Chapter 2. Theories of Q
>
>     1. Nature of subjectivity I: Language and communication
>
>         1) Play theory
>
>         2) Self-psychology
>
>         3) Concourse theory
>
>     2. Nature of subjectivity II: Quantum mechanics
>
>         1) Interbehavioralism
>
>         2) Quantum physics
>
>
> Chapter 3. Concepts and Data Collection in Q Method
>
>     1. Incommensurability between Q and R
>
>     2. Preparing Q sample
>
>         1) Nature of Q sample
>
>         2) Construction of Q population
>
>         3) Process of Q sampling
>
>     3. Unstructured Q sample
>
>     4. Structured Q sample
>
>         1) Conceptualization of Q sample
>
>         2) Structured sampling method
>
>     5. P Sampling
>
>     6. Collection of Q data
>
>         1) Conditions and method in Q sorting
>
>         2) Conditions of instruction
>
>
> Chapter 4. Analysis and Interpretation of Q Data
>
>     1. Factor analysis
>
>     2. Theoretical rotation
>
>     3. Interpretation of Q factor
>
>     4. Development of assessment tool for Q factor identification
>
>
> Chapter 5. Package Programs for Q Analysis
>
>     1. Quanl
>
>         1) Q sorting
>
>         2) Programming
>
>         3) Execution
>
>         4) Output reading
>
>     2. PQMethod
>
>         1) Installation
>
>         2) Execution
>
>         3) Output reading
>
>
> Chapter 6. Application of Q in Various Areas
>
>     1. Application of Q
>
>     2. Case studies
>
>         1) Communication audience study
>
>             Case Study 1: Psychological segmentation in newspaper  
> readers
>
>             Case Study 2: TV news development
>
>             Case Study 3: Strategies for television broadcasting  
> stations
>
>         2) Advertising study
>
>             Case Study 4: Self-image projection in advertising
>
>             Case Study 5: Cross-cultural study of service advertising
>
>         3) Marketing study
>
>             Case Study 6: Value systems among Korean consumers
>
>             Case Study 7: Comparative perspective of consumer  
> behavior between U.S. and Korea
>
>         4) Campaign study
>
>             Case Study 8: Usefulness of Q in election campaign
>
>             Case Study 9: Campaign for blood donation
>
>         5) New media study
>
>             Case Study 10: Multiple identity accomplished by Avata  
> in virtual space
>
>         6) Nursing study
>
>             Case Study 11: Cognitive changes about smoking before  
> and after a hospitalized smoking cessation program
>
>             Case Study 12: Understanding of death: A coorientation  
> perspective
>
>             Case Study 13: Meaning of independence among disabled  
> in Korea
>
>
> Appendix: Syllabus of Dr. Brown's Q Seminar: Public Policy Methods,  
> Q Methodology
>
>
>
>
>


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HungKyu Kim is the man!

 
Dennis F. Kinsey, Ph.D.
Public Diplomacy =
Program
Department of Public Relations
Newhouse Sch. of Public Communications
Syracuse =
University
215 =
University Place
Syracuse, New York=A0=A013244-2100
Phone: =
315.443.1944

 =


On May 10, 2008, at 7:37 PM, BROWN, STEVEN =
wrote:

 
On the heels of the announcement of =
the first book on Q methodology in Persian comes the following =
announcement of the first book on Q in the Korean language. =
=A0Congratulations to Dr. Hung Kyu Kim!
=A0
=A0
Kim, Hung Kyu (2008 May 3).=A0 Q Methodology: Philosophy of Science, =
Theories, Analysis, and Application [in Korean].=A0 Seoul: =
CommunicationBooks, Inc.=A0 500 pp., ISBN: =
978-89-8499-951-0.
=A0
=A0
Contents<=
/p>
=A0
Chapter 1. Philosophy of =
Science in Q
=A0=A0=A0 1. Birth and development of =
Q
=A0=A0=A0 2. =
Subjectivity as a science
=A0=A0=A0 3. Abduction
=A0=A0=A0 4. Q =
and scientific paradigm
=A0
Chapter 2. Theories of =
Q
=A0=A0=A0 1. Nature of subjectivity I: Language and =
communication
=A0=A0=A0=A0=A0=A0=A0 1) Play =
theory
=A0=A0=A0=A0=A0=A0=A0 2) =
Self-psychology
=A0=A0=A0=A0=A0=A0=A0 3) Concourse =
theory
=A0=A0=A0 2. Nature of subjectivity II: Quantum =
mechanics
=A0=A0=A0=A0=A0=A0=A0 1) =
Interbehavioralism
=A0=A0=A0=A0=A0=A0=A0 2) Quantum =
physics
=A0
Chapter 3. Concepts and =
Data Collection in Q Method
=A0=A0=A0 1. Incommensurability between Q and =
R
=A0=A0=A0 2. =
Preparing Q sample
=A0=A0=A0=A0=A0=A0=A0 1) Nature of =
Q=A0sample
=A0=A0=A0=A0=A0=A0=A0 2) Construction of Q =
population
=A0=A0=A0=A0=A0=A0=A0 3) Process of Q =
sampling
=A0=A0=A0 3. Unstructured Q =
sample
=A0=A0=A0 4. Structured Q =
sample
=A0=A0=A0=A0=A0=A0=A0 1) Conceptualization of Q =
sample
=A0=A0=A0=A0=A0=A0=A0 2) Structured sampling =
method
=A0=A0=A0 5. P Sampling
=A0=A0=A0 6. =
Collection of Q data
=A0=A0=A0=A0=A0=A0=A0 1) Conditions and method in=A0Q =
sorting
=A0=A0=A0=A0=A0=A0=A0 2) Conditions of =
instruction
=A0
Chapter 4. Analysis and =
Interpretation of Q Data
=A0=A0=A0 1. Factor =
analysis
=A0=A0=A0 2. Theoretical =
rotation
=A0=A0=A0 3. Interpretation of Q =
factor
=A0=A0=A0 4. Development of=A0assessment tool for=A0Q =
factor identification
=A0
Chapter 5.=A0Package =
Programs for Q Analysis
=A0=A0=A0 1. Quanl
=A0=A0=A0=A0=A0=A0=
=A0 1) Q sorting
=A0=A0=A0=A0=A0=A0=A0 2) =
Programming
=A0=A0=A0=A0=A0=A0=A0 3) =
Execution
=A0=A0=A0=A0=A0=A0=A0 4) Output =
reading
=A0=A0=A0 2. PQMethod
=A0=A0=A0=A0=A0=A0=
=A0 1) Installation
=A0=A0=A0=A0=A0=A0=A0=A02) =
Execution
=A0=A0=A0=A0=A0=A0=A0 3) Output =
reading
=A0
Chapter 6. Application =
of Q in Various Areas
=A0=A0=A0=A01. Application of =
Q
=A0=A0=A0 2. =
Case studies
=A0=A0=A0=A0=A0=A0=A0 1) Communication audience =
study
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Case Study =
1:=A0Psychological segmentation in =
newspaper=A0readers
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Case Study 2: TV =
news development
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Case Study 3: =
Strategies for television broadcasting =
stations
=A0=A0=A0=A0=A0=A0=A0 2) Advertising =
study
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Case Study 4: =
Self-image projection in advertising
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Case Study 5: =
Cross-cultural study of service advertising
=A0=A0=A0=A0=A0=A0=
=A0 3) Marketing study
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Case Study 6: Value =
systems among Korean consumers
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Case Study 7: =
Comparative perspective of consumer behavior between U.S. and =
Korea
=A0=A0=A0=A0=A0=A0=A0 4) Campaign =
study
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Case Study 8: =
Usefulness of Q in election campaign
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Case Study 9: =
Campaign for blood donation
=A0=A0=A0=A0=A0=A0=A0 5) New media =
study
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Case Study 10: =
Multiple identity accomplished by Avata in virtual =
space
=A0=A0=A0=A0=A0=A0=A0 6) Nursing =
study
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Case Study 11: =
Cognitive changes=A0about smoking before and after a hospitalized =
smoking cessation program
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0 Case Study 12: =
Understanding of death: A coorientation =
perspective
=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0=A0Case Study 13: =
Meaning of independence among disabled in Korea=A0=A0 =

=A0
Appendix: Syllabus of Dr. Brown's Q Seminar: Public =
Policy Methods, Q Methodology
=A0
=A0
 
=A0
 =

=A0
 
  =


=

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