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Received:  by CIOS Mailer; Sunday 11 May 2008 22:36:28
Date:         Sun, 11 May 2008 22:33:12 -0400
From:         "Robert M. Lipgar, PhD, ABPP" 
Subject: Re: New book on Q in Korean
To:           Q-METHOD@LISTSERV.KENT.EDU
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It is a great satisfaction to know that Q is finding a voice in Korean =
as well as Persian. Congratulations to all who brought this about.

Bob L.
  ----- Original Message -----=20
  From: BROWN, STEVEN=20  at 
  To: Q-METHOD@LISTSERV.KENT.EDU=20
  Sent: Saturday, May 10, 2008 7:37 PM
  Subject: New book on Q in Korean


  On the heels of the announcement of the first book on Q methodology in =
Persian comes the following announcement of the first book on Q in the =
Korean language.  Congratulations to Dr. Hung Kyu Kim!





  Kim, Hung Kyu (2008 May 3).  Q Methodology: Philosophy of Science, =
Theories, Analysis, and Application [in Korean].  Seoul: =
CommunicationBooks, Inc.  500 pp., ISBN: 978-89-8499-951-0.





  Contents



  Chapter 1. Philosophy of Science in Q

      1. Birth and development of Q

      2. Subjectivity as a science

      3. Abduction

      4. Q and scientific paradigm



  Chapter 2. Theories of Q

      1. Nature of subjectivity I: Language and communication

          1) Play theory

          2) Self-psychology

          3) Concourse theory

      2. Nature of subjectivity II: Quantum mechanics

          1) Interbehavioralism

          2) Quantum physics



  Chapter 3. Concepts and Data Collection in Q Method

      1. Incommensurability between Q and R

      2. Preparing Q sample

          1) Nature of Q sample

          2) Construction of Q population

          3) Process of Q sampling

      3. Unstructured Q sample

      4. Structured Q sample

          1) Conceptualization of Q sample

          2) Structured sampling method

      5. P Sampling

      6. Collection of Q data

          1) Conditions and method in Q sorting

          2) Conditions of instruction



  Chapter 4. Analysis and Interpretation of Q Data

      1. Factor analysis

      2. Theoretical rotation

      3. Interpretation of Q factor

      4. Development of assessment tool for Q factor identification



  Chapter 5. Package Programs for Q Analysis

      1. Quanl

          1) Q sorting

          2) Programming

          3) Execution

          4) Output reading

      2. PQMethod

          1) Installation

          2) Execution

          3) Output reading



  Chapter 6. Application of Q in Various Areas

      1. Application of Q

      2. Case studies

          1) Communication audience study

              Case Study 1: Psychological segmentation in newspaper =
readers

              Case Study 2: TV news development

              Case Study 3: Strategies for television broadcasting =
stations

          2) Advertising study

              Case Study 4: Self-image projection in advertising

              Case Study 5: Cross-cultural study of service advertising

          3) Marketing study

              Case Study 6: Value systems among Korean consumers

              Case Study 7: Comparative perspective of consumer behavior =
between U.S. and Korea

          4) Campaign study

              Case Study 8: Usefulness of Q in election campaign

              Case Study 9: Campaign for blood donation

          5) New media study

              Case Study 10: Multiple identity accomplished by Avata in =
virtual space

          6) Nursing study

              Case Study 11: Cognitive changes about smoking before and =
after a hospitalized smoking cessation program

              Case Study 12: Understanding of death: A coorientation =
perspective

              Case Study 13: Meaning of independence among disabled in =
Korea  =20



  Appendix: Syllabus of Dr. Brown's Q Seminar: Public Policy Methods, Q =
Methodology









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It is a great satisfaction to know that =
Q is=20
finding a voice in Korean as well as Persian. Congratulations to all who =
brought=20
this about.
 
Bob L.

  ----- Original Message ----- 
  From:=20  at 
  BROWN, =
STEVEN=20

  To: Q-METHOD@LISTSERV.KENT.EDU=
 
  Sent: Saturday, May 10, 2008 =
7:37=20
PM
  Subject: New book on Q in =
Korean
  

  
  On the =
heels of the=20
  announcement of the first book on Q methodology in Persian comes the =
following=20
  announcement of the first book on Q in the Korean language.=20
   Congratulations to Dr. Hung Kyu Kim!
   
   
  Kim, Hung =
Kyu (2008=20
  May 3).  Q Methodology: =
Philosophy of=20
  Science, Theories, Analysis, and Application [in =
Korean]. =20
  Seoul: CommunicationBooks, Inc.  500 pp., ISBN:=20
  978-89-8499-951-0.
   
   
  Contents
   
  Chapter=20
  1. Philosophy of Science in Q
      1.=20
  Birth and development of Q
      2.=20
  Subjectivity as a science
      3.=20
  Abduction
      4.=20
  Q and scientific paradigm
   
  Chapter=20
  2. Theories of Q
      1.=20
  Nature of subjectivity I: Language and communication
         =20
  1) Play theory
         =20
  2) Self-psychology
         =20
  3) Concourse theory
      2.=20
  Nature of subjectivity II: Quantum mechanics
         =20
  1) Interbehavioralism
         =20
  2) Quantum physics
   
  Chapter=20
  3. Concepts and Data Collection in Q Method
      1.=20
  Incommensurability between Q and R
      2.=20
  Preparing Q sample
         =20
  1) Nature of Q sample
         =20
  2) Construction of Q population
         =20
  3) Process of Q sampling
      3.=20
  Unstructured Q sample
      4.=20
  Structured Q sample
         =20
  1) Conceptualization of Q sample
         =20
  2) Structured sampling method
      5.=20
  P Sampling
      6.=20
  Collection of Q data
         =20
  1) Conditions and method in Q sorting
         =20
  2) Conditions of instruction
   
  Chapter=20
  4. Analysis and Interpretation of Q Data
      1.=20
  Factor analysis
      2.=20
  Theoretical rotation
      3.=20
  Interpretation of Q factor
      4.=20
  Development of assessment tool for Q factor=20
  identification
   
  Chapter=20
  5. Package Programs for Q Analysis
      1.=20
  Quanl
         =20
  1) Q sorting
         =20
  2) Programming
         =20
  3) Execution
         =20
  4) Output reading
      2.=20
  PQMethod
         =20
  1) Installation
          2)=20
  Execution
         =20
  3) Output reading
   
  Chapter=20
  6. Application of Q in Various Areas
      1.=20
  Application of Q
      2.=20
  Case studies
         =20
  1) Communication audience study
             =
=20
  Case Study 1: Psychological segmentation in=20
  newspaper readers
             =
=20
  Case Study 2: TV news development
             =
=20
  Case Study 3: Strategies for television broadcasting=20
stations
         =20
  2) Advertising study
             =
=20
  Case Study 4: Self-image projection in advertising
             =
=20
  Case Study 5: Cross-cultural study of service =
advertising
         =20
  3) Marketing study
             =
=20
  Case Study 6: Value systems among Korean consumers
             =
=20
  Case Study 7: Comparative perspective of consumer behavior between =
U.S. and=20
  Korea
         =20
  4) Campaign study
             =
=20
  Case Study 8: Usefulness of Q in election campaign
             =
=20
  Case Study 9: Campaign for blood donation
         =20
  5) New media study
             =
=20
  Case Study 10: Multiple identity accomplished by Avata in virtual=20
  space
         =20
  6) Nursing study
             =
=20
  Case Study 11: Cognitive changes about smoking before and after a =

  hospitalized smoking cessation program
             =
=20
  Case Study 12: Understanding of death: A coorientation=20
  perspective
             =
 Case=20
  Study 13: Meaning of independence among disabled in Korea  =20
  
   
  Appendix: =
Syllabus of=20
  Dr. Brown's Q Seminar: Public Policy Methods, Q =
Methodology
   
   
  
   
   

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