Table 3. Top 4 communication connections for the understanding goal.

 

Korean

Chinese

Hispanic

Hispanic

Hispanic

Hispanic

Armenian

White

White

White

African American

 

Greater Koreatown

Greater Monterey Park/ Alhambra

East LA

Southeast

Pico Union

Glendale

 Glendale  Glendale

Westside

South Pasadena

Greater Crenshaw

 

N= 238

N =321

N =250

N =438

N =301

N =151

N =211

N =189

N = 250

N = 251

N = 252

1

Geo-ethnic Newspapers

Geo-ethnic Newspaper

Geo-ethnic Television

Geo-ethnic Television

Geo-ethnic Television

Mainstream Television

Mainstream Geo-ethnic Television

Mainstream Newspaper

Mainstream Newspaper

Inter-personal

Mainstream Television

 

59%

45%

52%

51%

45%

31%

30%

38%

62%

51%

46%

2

Geo-ethnic Television

Geo-ethnic Television

Mainstream Television

Inter-personal

Inter-personal

Geo-ethnic Television

 

Inter-personal

Mainstream Television

Geo-ethnic Newspaper

Interpersonal

 

37%

42%

27%

27%

33%

27%

 

32%

42%

33%

40%

3

Mainstream Television

Mainstream Television

Geo-ethnic radio

Geo-ethnic Newspaper

Geo-ethnic Newspaper

InterpersonalMainstream Newspapers

Interpersonal

Geo-ethnic Newspaper

Inter-personal

Mainstream Newspaper

Mainstream Newspapers

 

31%

24%

25%

25%

23%

25%

19%

29%

37%

32%

27%

4

Geo-ethnic Radio

Geo-ethnic Radio

Interpersonal

Mainstream Television

Mainstream Television

 

Geo-ethnic Newspapers

Mainstream Television

Geo-ethnic Television

Mainstream Television

Geo-ethnic Newspapers

 

28%

21%

24%

19%

19%

 

13%

26%

12%

28%

19%

From “Comparing the Communication Ecologies of Geo-Ethnic Communities: How People Stay on Top of their Community” by Wilkin, Ball-Rokeach, Matsaganis, and Cheong.