CIOS -

Australian Journal of Communication



Australian Journal of Communication

Volume 11, 1987


CONTENTS

Larkin T. J.	Communicating change: The role of communication in changing large Australian organizations.	1-19

	This paper is about using cornmunication to facilitate organisational change

	Search CIOS databases for resources containing these metaterms or keywords: organizational persuasion

Elliott Barry.	A re-look at why it's so hard to sell brotherhood like soap.	20-39

	Requirements for effective social marketing communication strategies are discussed in the context of target audience, behaviour and attitude, campaign objectives and other areas

	Search CIOS databases for resources containing these metaterms or keywords: advertising

More Elizabeth.	Telecommunications policy making and pressure groups.	40-62

	This paper explores the notion of interest or pressure groups as part of the Australian telecommunications process

	Search CIOS databases for resources containing these metaterms or keywords: Pacific Rim broadcasting and media broadcasting and media

Note: This table of contents may differ from the original. It lists only those articles that contain abstracts. Discontinuous pagination may represent such material as advertisements, editorial essays, and book reviews. View the original TOC, front cover and introductory section, or back cover.