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| Australian Journal of Communication |
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| Volume 24(2), 1997 |
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| CONTENTS |
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Motion Judy. |
Technologising the self: An art of public relations. |
1-16 |
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| | In this paper, I introduce a new conceptual framework for creating and communicating a public identity | |
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public relations
technologies
critical theory
rhetoric
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Letch Shirley, and Neilson, David. |
Reframing public relations: New directions for theory and practice. |
17-32 |
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| | In this article we deconstruct the central concepts of public relations theory - "publics", "relations", and "organizations" | |
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Search CIOS databases for resources containing these metaterms or keywords:
public relations
organizational
theory
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L'Etang Jacquie. |
Public relations and the rhetorical dilemma: Legitimate "perspectives", persuasion, or pandering? |
33-53 |
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| | This paper is intended as a critical analysis of discourse in public relations relating to the issue of truth | |
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Search CIOS databases for resources containing these metaterms or keywords:
public relations
deception
persuasion
rhetoric
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Pieczka Magda. |
Understanding in public relations. |
65-79 |
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| | The article reexamines how concepts such as understanding, symmetry, and dialogue are used in public relations theory | |
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public relations
interpersonal
social structure
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McKie David. |
Shifting paradigms: Public relations beyond rats, stats, and 1950s science. |
81-96 |
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| | Commentators on the public relations body of knowledge have observed that a significant shift in research paradigms has not yet been taken up in the public relations field | |
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Search CIOS databases for resources containing these metaterms or keywords:
public relations
methodology
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Taylor Maureen, and Botan, Carl. |
Public relations campaigns for national development in the Pacific Rim: The case of public education in Malaysia. |
115-130 |
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| | The period from the end of WWI through the 1960s and 1970s witnessed violent and protracted postcolonial warfare throughout many ports of the world as newly founded nations struggled with national unity questions | |
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Search CIOS databases for resources containing these metaterms or keywords:
public relations
politics and government
international development
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Smyth Rosaleen. |
Grass roots activism in Papua New Guinea. |
131-143 |
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| | This case study looks at how the media hove opened up the foreign policy-making process to nongovernment players who have the skills to stage a grass roots activism campaign using the media to build popular support for a particular policy | |
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Search CIOS databases for resources containing these metaterms or keywords:
Pacific Rim
politics and government
economics
computer
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