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| Australian Journal of Communication |
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| Volume 26(3), 1999 |
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| CONTENTS |
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Leitch Shirley. |
From logo-centrism to corporate branding? The (r)evolution in organisational identity. |
1-8 |
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| | When the archaeologists of the next millennium dig down into the landfills of the past 100 years, in between the mountains of perfectly preserved disposable diapers and other detritus of our instant civilisation, they will find mounds of unused business cards, envelopes, and letterheads | |
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organizational
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Killingsworth M. Jimmie. |
Alienation, ecology, and literacy: The stirring and shaking of environmentalist rhetoric. |
9-20 |
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| | This paper is based on a study of science fiction, environmental advocacy writing, and the academic literature on orality and literacy | |
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text and writing
literacy
narrative
metaphor
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Hatcher Caroline, and McCarthy, Patsy. |
Shaping reality: Shaping practice for the Sydney Olympic bid. |
21-36 |
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| | Using the pitch presented in Monte Carlo as the final element of the Sydney Olympic bid for the Year 2000, this paper examines a range of rhetorical strategies of the pitch team | |
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sports
print journalism
television
history
Pacific Rim
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Sligo Frank, and Williams, Jocelyn. |
What does discussion do? Perspectives on public opinion and the formation of polarised viewpoints. |
37-48 |
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| | In 1998, the New Zealand government launched a controversial attempt to shape community attitudes to individual, family, and social responsibility in the form of a draft code of behaviour | |
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Pacific Rim
politics and government
family
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Xavier Robina. |
Changing roles for changing times? How listed companies interpret their role as communicator. |
49-66 |
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| | In recent times, there has been a strong call for a greater focus on the 'relationship management' function of public relations | |
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public relations
technology
organizational
Pacific Rim
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Treleaven Lesley, Cecez-Kecmanovic, Dubravka, and Moodie, Debra. |
Generating a consultative discourse: A decade of communication change? |
67-82 |
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| | In the last decade, political, economic, industrial, and technological shifts have profoundly unsettled higher education | |
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higher education
Pacific Rim
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Weater C. Kay, and Michelle, Carolyn. |
Public communication compromised: The impact of corporate sponsorship on a pro-social media campaign. |
83-98 |
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| | This paper critically examines the impact of commerical imperatives on the communication of information about domestic violence | |
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family
Pacific Rim
law
politics and government
conflict
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Butler Barbara-Ann. |
Source strategies, subsidies, and subterfuge: Building the prime-time campaign news agenda during the 1998 federal election. |
111-126 |
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| | The public relations industry generates vast information subsidies for news organisations that offset the cost of newsgathering and production (Gandy, 1982) | |
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public relations
political elections
television
economics
print journalism
Pacific Rim
broadcasting and media
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Richards Ian. |
Swirling currents, uncharted waters: Journalism ethics in the 21st century. |
127-138 |
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| | As new forms of journalism emerge in the 21st century, new approaches to ethics will be required | |
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Search CIOS databases for resources containing these metaterms or keywords:
print journalism
ethics
international development
technologies
computer
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