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Asian Journal of Communication
Volume 19(3), 2009

 
CONTENTS
 
Ramasubramanian, Gender stereotypes and normative heterosexuality in matrimonial ads from globalizing India. 253-269
 
  Matrimonial ads serve as unobtrusive sites to observe the construction and perpetuation of normative heterosexuality through socio-cultural discourses 
 
Search CIOS databases for resources containing these metaterms:
gender
interpersonal
marriage and intimacy
Indian subcontinent
personality and psychology
advertising
 
 
Kwon, Kyounghee, and Moon, Shin-ll The bad guy is one of us: Framing comparison between the US and Korean newspapers and blogs about the Virginia Tech shooting. 270-288
 
  This study examines cross-national and cross-media differences in framing, particularly regarding the salience of collectivistic storytelling, based on the US and Korean newspapers and blogs about the Virginia Tech campus shooting incident 
 
Search CIOS databases for resources containing these metaterms:
theory
print journalism
news
newspaper
 
 
Kim, Kyung-Hee, and Yoon, Youngmin The influence of journalists' gender on newspaper stories about women Cabinet members in South Korea. 289-301
 
  This study examined whether there were differences in news reporting of women's subjects in South Korea due to reporter gender 
 
Search CIOS databases for resources containing these metaterms:
news
Asia
gender
print journalism
conflict
narrative
 
 
Lee, Jong Hyuk, and Choi, Yun Jung News values of sports events: An application of a newsworthiness model on the World Cup coverage of US and Korean media. 302-318
 
  This study examined whether news value indicators influenced sports coverage of the 2002 World Cup soccer games by using a newsworthiness model 
 
Search CIOS databases for resources containing these metaterms:
print journalism
television
sports
news
 
 
Jiang, Ranxi, and Chia, Stella C. The direct and indirect effects of advertising on materialism of college students in China. 319-336
 
  In this study, we propose a theoretical framework through which we examine the direct and the indirect effects of advertising on college students' materialistic attitudes in China 
 
Search CIOS databases for resources containing these metaterms:
advertising
persuasion
 
 
Chu, Donna Collective behavior in YouTube: A case study of 'Bus Uncle' online videos. 337-353
 
  The study reported herein aimed to identify and discuss the nature and pattern of the uses of new media through a notable YouTube phenomenon 
 
Search CIOS databases for resources containing these metaterms:
technologies
popular culture
critical theory
visualization