Communication Institute for Online Scholarship
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Communication Methods and Measures
Volume 2(4), 2008

 
CONTENTS
 
Park, Hee Sun Centering in hierarchical linear modeling. 227-259
 
  This paper examines the implications of centering choices when using hierarchical linear modeling 
 
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methodology
 
 
Matsunaga, Masaki Item parceling in structural equation modeling: A primer. 260-293
 
  This article provides a primer of the statistical technique called parceling, or aggregating items and using those aggregates as indicators of latent constructs, for structural equation modeling (SEM) 
 
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methodology
 
 
Sun, Shaojing Psychometric properties of the internet self-efficacy scale: An application of item response theory. 294-312
 
  The current study provides a cursory review of item response theory (IRT), and tentatively applies the IRT to examining the psychometric properties of the Internet self-efficacy instrument 
 
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computer
technologies
methodology
 
 
Bradley, Samuel D., Maxian, Wendy, Wise, Wesley T., and Freeman, Jessica D. Emotion trumps attention: Using prepulse startle probe methodology to assess cognitive processing of television. 313-322
 
  The evoked startle reflex (SR) has proven effective in measuring attention to simple stimuli; however, an initial investigation of the SR during television viewing found that emotion dominated the responses 
 
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television
cognition
nonverbal
methodology
 
 
Krippendorff, Klaus Systematic and random disagreement and the reliability of nominal data. 323-338
 
  Reliability is an important bottleneck for content analysis and similar methods for generating analyzable data 
 
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methodology
similarity