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| Communication Yearbook |
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| Volume 33, 2009 |
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| CONTENTS |
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Byrne, Sahara, and Hart, Philip Solomon |
The boomerang effect: A synthesis of findings and a preliminary theoretical framework. |
3-38 |
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| | Communicative messages are often constructed strategically | |
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Search CIOS databases for resources containing these metaterms:
studies of the field
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Hornikx, Jos, and O'Keefe, Daniel J. |
Adapting consumer advertising appeals to cultural values: A meta-analytic review of effects on persuasiveness and ad liking. |
40-71 |
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| | It is a truism that successful persuasive messages should be adapted to audience values | |
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Search CIOS databases for resources containing these metaterms:
persuasion
advertising
intercultural
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Noar, Seth M., Harrington, Nancy Grant, and Aldrich, Rosalie Shemanski |
The role of message tailoring in the development of persuasive health communication messages. |
73-133 |
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| | This chapter provides an overview of the literature on tailored health communication messages, an innovative area of health communication research that has broad applicability to other areas of communication | |
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Search CIOS databases for resources containing these metaterms:
health
persuasion
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Heinz, Marni, and Rice, Ronald E. |
An integrated model of knowledge sharing in contemporary communication environments. |
135-175 |
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| | Why do people share (or withhold) knowledge through online public knowledge management systems (KMS)? What benefits and costs might they experience from doing so? How does one's ability to cognitively integrate the knowledge shared through a KMS affect these costs and benefits? Sharing knowledge, both contributing and collecting, requires active communication and engagement with others; involves complex issues about knowledge, governance structures and public goods, and individual and collective costs and benefits, and is increasingly done through online public knowledge management systems | |
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Search CIOS databases for resources containing these metaterms:
studies of the field
computer
technologies
cognition
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Skubisz, Christine, Reimer, Torsten, and Hoffrage, Ulrich |
Communicating quantitative risk information. |
177-211 |
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| | People often seek quantitative risk information, but, at the same time, many have problems understanding risk messages that contain statistics and numbers | |
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Search CIOS databases for resources containing these metaterms:
methodology
health
news
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Galvin, Kathleen M., and Grill, Lauren H. |
Opening up the conversation on genetics and genomics in families: The space for communication scholars. |
213-257 |
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| | Advances in genetics and genomics research allow increasing numbers of family members to learn of their susceptibilities for inheriting genetic diseases | |
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Search CIOS databases for resources containing these metaterms:
biology
health
family
interpersonal
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Kisselburgh, Lorraine G., Berkelaar, Brenda L., and Buzzanell, Patrice M. |
Discourse, gender, and the meaning of work: Rearticulating science, technology, and engineering careers through communicative lenses. |
259-299 |
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| | In this chapter, we offer communicative perspectives and challenges related to gender representation and the gendered organizing and career processes in science, technology, engineering, and math (STEM) areas | |
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Search CIOS databases for resources containing these metaterms:
gender
organizational
science
studies of the field
technologies
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Medved, Caryn E. |
Crossing and transforming occupational and household gendered divisions of labor: Reviewing literatures and deconstructing divisions. |
301-341 |
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| | In this chapter, I review and critique social research which explores micro-practices of gender transgressions and macro-level transformations of occupational and household divisions of labor | |
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gender
organizational
family
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Ganesh, Shiv, and McAllum, Kirstie |
Discourses of volunteerism. |
343-383 |
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| | Public discourse often promotes volunteerism as a novel and empowering solution to social programs, and it is a significant international phenomenon | |
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Search CIOS databases for resources containing these metaterms:
studies of the field
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Napoli, Philip M. |
Public interest media advocacy and activism as a social movement. |
385-429 |
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| | This chapter reviews the literature on public interest media advocacy and activism | |
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Search CIOS databases for resources containing these metaterms:
democracy
theory
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Towner, Emil B. |
Apologia, image repair, and reconciliation: The application, limitations, and future directions of apologetic rhetoric. |
431-468 |
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| | This chapter focuses on two pressing issues facing scholars of apologetic rhetoric - what we talk about and what we do not talk about | |
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Search CIOS databases for resources containing these metaterms:
public relations
technologies
public speaking
rhetoric
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