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| Health Communication |
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| Volume 24(6), 2009 |
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| CONTENTS |
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Kang, Yahui, Cappella, Joseph N., and Fishbein, Martin |
The effect of marijuana scenes in anti-marijuana public service announcements on adolescents' evaluation of ad effectiveness |
483-493 |
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| | This study explored the possible negative impact of a specific ad feature - marijuana scenes - on adolescents' perceptions of ad effectiveness | |
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Search CIOS databases for resources containing these metaterms:
drugs
cognition
children
health
persuasion
advertising
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DeLorme, Denise E., and Huh, Jisu |
Seniors' uncertainty management of direct-to-consumer prescription drug advertising usefulness |
494-503 |
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| | This study provides insight into seniors' perceptions of and responses to direct-to-consumer prescription drug advertising (DTCA) usefulness, examines support for DTCA regulation as a type of uncertainty management, and extends and gives empirical voice to previous survey results through methodological triangulation | |
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Search CIOS databases for resources containing these metaterms:
cognition
advertising
theory
health
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Shen, Lijiang, and Dillard, James Price |
Message frames interact with motivational systems to determine depth of message processing |
504-514 |
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| | Although several theoretical perspectives predict that negatively framed messages will be processed more deeply than positively framed messages, a recent meta-analysis found no such difference | |
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Search CIOS databases for resources containing these metaterms:
methodology
theory
health
persuasion cognition
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Beaudoin, Christopher E. |
Evaluating a media campaign that targeted PTSD after Hurricane Katrina |
515-523 |
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| | This study evaluates a media campaign that targeted posttraumatic stress disorder (PTSD) in New Orleans following Hurricane Katrina | |
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Search CIOS databases for resources containing these metaterms:
stress
persuasion
health
mental health
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Bachner, Yaacov G., and Carmel, Sara |
Open communication between caregivers and terminally ill cancer patients: The role of caregivers' characteristics and situational variables |
524-531 |
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| | This study assesses caregivers' perceived level of open communication about illness and death with their terminally ill relatives and examines the contribution of caregivers' characteristics and situational variables to the explanation of open communication | |
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Search CIOS databases for resources containing these metaterms:
health
death
interpersonal
competence
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Johnson, Joy L., Oliffe, John L., Kelly, Mary T., Bottorff, Joan L., and LeBeau, Karen |
The readings of smoking fathers: A reception analysis of tobacco cessation images |
532-547 |
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| | The purpose of this qualitative study was to examine how new fathers decode image-based anti-smoking messages and uncover the extent to which ideals of masculinity might influence men to take up and/or disregard smoking cessation messages | |
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Search CIOS databases for resources containing these metaterms:
gender
personality and psychology
persuasion
drugs
health
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Quick, Brian L., Bates, Benjamin R., and Quinlan, Margaret R. |
The utility of anger in promoting clean indoor air policies |
548-561 |
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| | This investigation examined antecedents associated with support for clean indoor air policies | |
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Search CIOS databases for resources containing these metaterms:
health
emotion
drugs
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Lapinski, Maria Knight, Randall, Liisa M., Peterson, Mark, Peterson, Amy, and Klein, Katherine A. |
Prevention options for positives: The effects of a health communication intervention for men who have sex with men living with HIV/AIDS |
562-571 |
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| | This article reports the results of a small-scale quasi-experiment that tested the efficacy of the Prevention Options for Positives intervention | |
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Search CIOS databases for resources containing these metaterms:
health
persuasion
sexuality
interpersonal
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