Communication Institute for Online Scholarship
Communication Institute for Online
Scholarship Continous online service and innovation
since 1986
Site index
 
ComAbstracts Visual Communication Concept
Explorer Tables of Contents Electronic Journal of Communication ComVista


Health Communication
Volume 20(3), 2006

 
CONTENTS
 
Rimal, Rajiv N., and Morrison, Dan A uniqueness to personal threat (UPT) hypothesis: How similarity affects perceptions of susceptibility and severity in risk assessment. 209-219
 
  In the literature, perceived risk is conceptualized as perceptions of both susceptibility and severity 
 
Search CIOS databases for resources containing these metaterms:
health
cognition
interpersonal
personality and psychology
 
 
Dutta, Mohan Jyoti Theoretical approaches to entertainment education campaigns: A subaltern critique. 221-231
 
  Entertainment education (E-E) is one of the most widely discussed areas in current scholarship on international health communication 
 
Search CIOS databases for resources containing these metaterms:
education
higher education
health
theory
 
 
Noar, Seth M., Clark, Ashley, Cole, Christi, and Lustria, Mia Liza A. Review of interactive safer sex Web sites: Practice and potential. 233-241
 
  The Internet is increasingly being viewed as a health promotion tool with enormous potential 
 
Search CIOS databases for resources containing these metaterms:
sexuality
computer
technologies
health
demographics
children
 
 
Lapinski, Maria Knight Starvingforperfect.com: A theoretically based content analysis of pro-eating disorder Web sites. 243-253
 
  Like traditional media, information on the World Wide Web may encourage both healthy and unhealthy behaviors 
 
Search CIOS databases for resources containing these metaterms:
computer
health
 
 
DeLorme, Denise E., Huh, Jisu, and Reid, Leonard N. Age difference in how consumers behave following exposure to DTC advertising. 255-265
 
  This study was conducted to provide additional evidence on how consumers behave following direct-to-consumer (DTC) advertising exposure and to determine if there are differences in ad-prompted acts (drug inquiry and drug requests) between different age groups (i.e., older, mature, and younger adults) 
 
Search CIOS databases for resources containing these metaterms:
advertising
persuasion
 
 
Hecht, Michael L., Graham, John W., and Elek, Elvira The drug resistance strategies intervention: Program effects on substance use. 267-276
 
  This study evaluates the Drug Resistance Strategies (DRS) project, a culturally grounded, communication-based, substance use prevention program implemented in 35 middle schools in Phoenix, Arizona 
 
Search CIOS databases for resources containing these metaterms:
race and ethnicity
persuasion
education
cognition
competence
drugs
intercultural
children
 
 
Cameron, Kenzie A., and Campo, Shelly Stepping back from social norms campaigns: Comparing normative influences to other predictors of health behaviors. 277-288
 
  Recent health campaigns on college campuses have used a social norms approach, which suggests that one's perception of others' attitudes and behaviors are the key components in attitude and behavior change 
 
Search CIOS databases for resources containing these metaterms:
drugs
health
advertising
 
 
Casper, M. F., Child, Jeffrey T., Gilmour, Deneen, McIntyre, Kristen A., and Pearson, Judy C. Healthy research perspectives: Incorporating college student experiences with alcohol. 289-298
 
  College student alcohol consumption is pervasive and problematic at most U.S. college and university campuses 
 
Search CIOS databases for resources containing these metaterms:
education
drugs
family
 
 
Lee, Moon J., and Bichard, Shannon L. Effective message design targeting college students for the prevention of binge-drinking: Basing design on rebellious risk-taking tendency. 299-308
 
  This study examined the responses of college students who were exposed to different types of episodic stories related to drinking (gender-consistent vs 
 
Search CIOS databases for resources containing these metaterms:
gender
persuasion