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| Health Communication |
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| Volume 20(3), 2006 |
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| CONTENTS |
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Rimal, Rajiv N., and Morrison, Dan |
A uniqueness to personal threat (UPT) hypothesis: How similarity affects perceptions of susceptibility and severity in risk assessment. |
209-219 |
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| | In the literature, perceived risk is conceptualized as perceptions of both susceptibility and severity | |
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Search CIOS databases for resources containing these metaterms:
health
cognition
interpersonal
personality and psychology
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Dutta, Mohan Jyoti |
Theoretical approaches to entertainment education campaigns: A subaltern critique. |
221-231 |
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| | Entertainment education (E-E) is one of the most widely discussed areas in current scholarship on international health communication | |
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Search CIOS databases for resources containing these metaterms:
education
higher education
health
theory
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Noar, Seth M., Clark, Ashley, Cole, Christi, and Lustria, Mia Liza A. |
Review of interactive safer sex Web sites: Practice and potential. |
233-241 |
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| | The Internet is increasingly being viewed as a health promotion tool with enormous potential | |
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Search CIOS databases for resources containing these metaterms:
sexuality
computer
technologies
health
demographics
children
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Lapinski, Maria Knight |
Starvingforperfect.com: A theoretically based content analysis of pro-eating disorder Web sites. |
243-253 |
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| | Like traditional media, information on the World Wide Web may encourage both healthy and unhealthy behaviors | |
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Search CIOS databases for resources containing these metaterms:
computer
health
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DeLorme, Denise E., Huh, Jisu, and Reid, Leonard N. |
Age difference in how consumers behave following exposure to DTC advertising. |
255-265 |
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| | This study was conducted to provide additional evidence on how consumers behave following direct-to-consumer (DTC) advertising exposure and to determine if there are differences in ad-prompted acts (drug inquiry and drug requests) between different age groups (i.e., older, mature, and younger adults) | |
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Search CIOS databases for resources containing these metaterms:
advertising
persuasion
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Hecht, Michael L., Graham, John W., and Elek, Elvira |
The drug resistance strategies intervention: Program effects on substance use. |
267-276 |
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| | This study evaluates the Drug Resistance Strategies (DRS) project, a culturally grounded, communication-based, substance use prevention program implemented in 35 middle schools in Phoenix, Arizona | |
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Search CIOS databases for resources containing these metaterms:
race and ethnicity
persuasion
education
cognition
competence
drugs
intercultural
children
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Cameron, Kenzie A., and Campo, Shelly |
Stepping back from social norms campaigns: Comparing normative influences to other predictors of health behaviors. |
277-288 |
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| | Recent health campaigns on college campuses have used a social norms approach, which suggests that one's perception of others' attitudes and behaviors are the key components in attitude and behavior change | |
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Search CIOS databases for resources containing these metaterms:
drugs
health
advertising
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Casper, M. F., Child, Jeffrey T., Gilmour, Deneen, McIntyre, Kristen A., and Pearson, Judy C. |
Healthy research perspectives: Incorporating college student experiences with alcohol. |
289-298 |
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| | College student alcohol consumption is pervasive and problematic at most U.S. college and university campuses | |
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Search CIOS databases for resources containing these metaterms:
education
drugs
family
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Lee, Moon J., and Bichard, Shannon L. |
Effective message design targeting college students for the prevention of binge-drinking: Basing design on rebellious risk-taking tendency. |
299-308 |
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| | This study examined the responses of college students who were exposed to different types of episodic stories related to drinking (gender-consistent vs | |
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Search CIOS databases for resources containing these metaterms:
gender
persuasion
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