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| The International Journal on Media Management |
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| Volume 8(4), 2006 |
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| CONTENTS |
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Clement, Michel; Fabel, Sibille, and Schmidt-Stolting, Christina |
Diffusion of hedonic goods: A literature review |
155-163 |
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| | The consumption of hedonic goods, such as movies or books, involves multisensory, fantasy, and emotive aspects | |
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Search CIOS databases for resources containing these metaterms:
economics
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Coulter, Keith, and Sarkis, Joseph |
An application of the analytic network process to the advertising media budget allocation decision |
164-172 |
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| | This study developed and tested a comprehensive model for media selection and budget allocation using the analytic network process (ANP; Saaty, 1996) | |
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Search CIOS databases for resources containing these metaterms:
advertising
economics
organizational
methodology
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Lee, Sangwon |
Broadband deployment in the United States: Examining the impacts of platform competition |
173-181 |
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| | Emerging broadband communication technologies are providing an infrastructure for a unifying platform for 3 converging industry sectors: computing, telecommunications, and broadcasting | |
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Search CIOS databases for resources containing these metaterms:
broadcasting and media
computer
broadcasting and media
technologies
politics and government
economics
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Konig, Andreas, Enders, Albrecht, Hungenberg, Harald, and Rohrig, Markus |
How can music majors increase their success in the market for over-the-air downloads' - The case of Germany |
182-192 |
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| | Music majors, who have been suffering from dwindling revenues in their core business, are placing extraordinary hopes on the new market of over-the-air (OTA) downloads | |
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Search CIOS databases for resources containing these metaterms:
economics
europe
broadcasting and media
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