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| International Journal of Strategic Communication |
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| Volume 3(2), 2009 |
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| CONTENTS |
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Sandhu, Swaran |
Strategic communication: An institutional perspective |
72-92 |
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| | Institutional theory and institutionalization improve our understanding of strategic communication, but are largely neglected in communication research | |
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theory
organizational
public relations
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Coombs, W. Timothy, and Holladay, Sherry J. |
Corporate social responsibility: Missed opportunity for institutionalizing communication practice? |
93-101 |
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| | Institutionalizing can mean becoming part of a larger structure or being placed in the care of an institution | |
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organizational
public relations
rhetoric
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Frandsen, Finn, and Johansen, Winni |
Institutionalizing crisis communication in the public sector: An explorative study in Danish municipalities |
102-115 |
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| | As a reaction to a series of complex and ongoing changes, a growing number of Danish municipalities have embarked on a comprehensive process of "communicative rearmament," strengthening their organization with new chief communication officers and new communication departments | |
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Search CIOS databases for resources containing these metaterms:
public relations
europe
politics and government
rhetoric
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Invernizzi, Emanuele, and Romenti, Stefania |
Institutionalization and evaluation of corporate communication in Italian companies |
116-130 |
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| | A process of institutionalization of the communication function in complex organizations has been gradually taking place for several years and the evaluation of the results of the communication efforts is a factor that supports that process | |
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organizational
europe
public relations
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Swerling, Jerry, and Sen, Chaiti |
The institutionalization of the strategic communication function in the United States |
131-146 |
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| | This article seeks to explore how the strategic communication practice has been institutionalized in organizations in the United States | |
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organizational
public relations
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Tench, Ralph, Verhoeven, Piet, and Zerfass, Ansgar |
Institutionalizing strategic communication in Europe - An ideal home or a mad house? Evidence from a survey in 37 countries |
147-164 |
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| | Is strategic communication becoming an established discipline of practice across Europe? Is it in turn becoming institutionalized? And do we mean establishing a renowned practice at the heart of organizational operation? This article aims to address these questions while paying attention to the negative implications some of the terminology has in the English language | |
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Search CIOS databases for resources containing these metaterms:
organizational
public relations
europe debate
studies of the field
Europe
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