Communication Institute for Online Scholarship
Communication Institute for Online Scholarship
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ComAbstractsVisual Communication Concept ExplorerTable of ContentsElectronic Journal of Communication


Journal of Broadcasting and Elecronic Media
Volume 47(4), 2003

 
CONTENTS
 
Dixon, Travis L., Azocar, Cristina L., and Casas, Michael The portrayal of race and crime on television network news. 498-523
 
  A content analysis of television network news was conducted to assess the portrayal of race and criminal behavior 
 
Search CIOS databases for resources containing these metaterms:
African American issues and civil rights
race and ethnicity
television
law
news
 
 
Poindexter, Paula M., Smith, Laura, and Heider, Don Race and ethnicity in local television news: Framing, story assignments, and source selections. 524-536
 
  Because local television has become the primary source for news, this study examined race and ethnicity in news stories, story assignments, and source selections 
 
Search CIOS databases for resources containing these metaterms:
race and ethnicity
news
television
 
 
Appiah, Osei Americans online: Differences in surfing and evaluating race-targeted Web sites by black and white users. 537-555
 
  This study explored how black and white viewers browse and evaluate Web sites based on the racial target of the site 
 
Search CIOS databases for resources containing these metaterms:
computer
African American issues and civil rights
race and ethnicity
cognition
 
 
Holbert, R. Lance, and Stephenson, Michael T. The importance of indirect effects in media effects research: Testing for mediation in structural equation modeling. 556-572
 
  This essay addresses the need for media effects researchers to decompose their structural equation models 
 
Search CIOS databases for resources containing these metaterms:
methodology
television
 
 
Bielby, William T., and Bielby, Denise D. Controlling prime-time: Organizational concentration and network television programming strategies. 573-596
 
  Social scientists have argued that concentration of ownership among media companies reduces diversity in media content, and a similar rationale was used to justify regulations that prohibited television networks from owning the series they broadcast 
 
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economics
television
broadcasting and media
rhetoric
 
 
Chan-Olmsted, Sylvia M., and Ha, Louisa S. Internet business models for broadcasters: How television stations perceive and integrate the Internet. 597-617
 
  This study examines the Internet business strategy as it applies in the broadcast television industry by proposing a framework of Internet business models for the television broadcasters and, drawing on this framework, assessing the broadcasters' current Internet operation patterns 
 
Search CIOS databases for resources containing these metaterms:
computer
technologies
organizational
television
broadcasting and media
 
 
Walker, James R., and Eastman, Susan Tyler On-air promotion effectiveness for programs of different genres, familiarity, and audience demographics. 618-637
 
  This analysis of 4,469 promotions carried in on-air promos during primetime and weekend sports television programs established the impact on prime-time ratings of frequency of promotion, distance, construction, and length 
 
Search CIOS databases for resources containing these metaterms:
advertising
television
sports
broadcasting and media
demographics
 
 
Mastro, Dana E., and Stern, Susannah R. Representations of race in television commercials: A content analysis of prime-time advertising. 638-647
 
  Given the paucity of contemporary examinations of racial/ethnic minority portrayals in television advertisements, this study analyzed the frequency, context, and quality of 2,315 speaking characters in a one-week sample of prime-time television commercials 
 
Search CIOS databases for resources containing these metaterms:
television
African American issues and civil rights
race and ethnicity
broadcasting and media
advertising