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Journal of Media Economics
Volume 29(4), 2016
(Other issues)

 
CONTENTS
 
Arrazola, Maria, de Hevia, Jose, and Reinares, Pedro Which new forms of television advertising are most strongly recalled? A quantitative analysis. 153-166
 
  In recent years the loss of effectiveness of television advertising based on traditional spots has led to the development and consolidation of new forms of advertising 
 
Search CIOS databases for resources containing these metaterms:
Europe
television
advertising
technologies
 
 
Chang, Byeng-Hee, Nam, Sang-Hyun, Chan-Olmsted, Sylvia M., and Kim, Hun Repeat consumption of media goods: Examining factors affecting repeat theatrical viewing of movies. 167-180
 
  This study explored the factors affecting repeat theatrical viewing of movies 
 
Search CIOS databases for resources containing these metaterms:
film
cognition
 
 
Opitz, Christian, and Hofmann, Kay H. The more you know - the more you enjoy? Applying "consumption capital theory" to motion picture franchises. 181-195
 
  In this article, we build on Stigler and Becker's (1977) "consumption capital theory" and propose a novel conceptualization of film quality for the analysis of motion picture franchises 
 
Search CIOS databases for resources containing these metaterms:
film
economics
theory