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| Journal of Marketing Communication |
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| Volume 15(4), 2009 |
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| CONTENTS |
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Black, Iain R., and Nevill, Iain |
Fly-posting: An exploration of a 'controversial' medium. |
209-226 |
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| | This paper investigates the concept of a controversial medium focussing on fly posting and provides insights into the attitudes held on it, the controversies surrounding it, its media effects, and on how these issues affect sponsoring organisations | |
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Search CIOS databases for resources containing these metaterms:
children
organizational
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Yoo, Chan Yun |
Effects beyond click-through: Incidental exposure to web advertising. |
227-246 |
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| | While web advertising tends to be based on a direct response model, there is a growing debate about the brand building potentials of web ads | |
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Search CIOS databases for resources containing these metaterms:
advertising
cognition
memory
nonverbal
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Amos, Clinton, and Paswan, Audhesh |
Getting past the trash bin: Attribution about envelope message, envelope characteristics, and intention to open direct mail. |
247-265 |
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| | The objective of this study is to investigate the relationship between consumer attribution about direct mail based on their perception of envelope message, envelope characteristics, and consumer's intent to open direct mail | |
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Search CIOS databases for resources containing these metaterms:
cognition
persuasion
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Kolsaker, Ailsa, and Drakatos, Nikolaos |
Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness. |
267-280 |
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| | Mobile advertising has grown rapidly over recent years, yet volume is not necessarily a good measure of consumer acceptance | |
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Search CIOS databases for resources containing these metaterms:
advertising
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