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| Volume 11(1), 2005 |
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| CONTENTS |
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Elliott, Richard, and Elliott, Christine |
Idealized images of the male body in advertising: A reader-response exploration. |
3-19 |
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| | This study used an interpretative methodology for exploring men's reactions to the representation of male bodies in advertising, particularly when men are portrayed in a sexual or naked pose and complemented past studies by investigating whether or not men felt that they were being objectified or exploited in advertising in the same manner as critical and feminist literature has suggested in relation to women | |
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Search CIOS databases for resources containing these metaterms:
gender
advertising
popular culture
homosexuality
sexuality
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Ward, Steven, Bridges, Kate, and Chitty, Bill |
Do incentives matter?: An examination of on-line privacy concerns and willingness to provide personal and financial information. |
21-40 |
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| | The growth of the Internet has allowed marketers to collect personal information from consumers with increased efficiency | |
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Search CIOS databases for resources containing these metaterms:
computer
technologies
economics
law
privacy
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Berney-Reddish, Ilona A., and Areni, Charles S. |
Effects of probability markers on advertising claim acceptance. |
41-54 |
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| | The results of a laboratory experiment revealed that the participants had generally negative reactions to the use of hedges (e.g | |
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Search CIOS databases for resources containing these metaterms:
advertising
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Proctor, Tony, Proctor, Stella, and Papasolomou, Ioanna |
Visualizing the metaphor. |
55-72 |
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| | This paper explores the nature of metaphors used in magazine advertisements theoretically and empirically, illustrating how they may be differently interpreted according to an individual's perceptions, interests, experiences and motivations | |
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Search CIOS databases for resources containing these metaterms:
gender
advertising
print journalism
language
metaphor
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