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| Journal of Public Relations Research |
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| Volume 20(2), 2008 |
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| CONTENTS |
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Pal, Mahuya, and Dutta, Mohan J. |
Public relations in a global context: The relevance of critical modernism as a theoretical lens. |
159-179 |
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| | This article aims to interrupt the modernist goals of public relations research that predominantly privileges a management discourse | |
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Search CIOS databases for resources containing these metaterms:
public relations
critical theory
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van, Woerkum, C.M.J., and Aarts, M.N.C. |
The orientation of organizations to their environments: Functions of the unconscious mind. |
180-206 |
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| | This article focuses on the unconscious processes involved in dealing with the environment of organizations, a main concern of public relations | |
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Search CIOS databases for resources containing these metaterms:
public relations
cognition
organizational
theory
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Yun, Seong-Hun |
Cultural consequences on excellence in public diplomacy. |
207-230 |
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| | The purpose of this study is to advance the contextual study of public diplomacy -- the inquiry into the influences of a government's contextual variables on its practice and management of public diplomacy | |
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Search CIOS databases for resources containing these metaterms:
politics and government
diplomacy
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Wood, Michelle L.M., Nelson, Michelle R., Atkinson, Lucy, and Lane, Julie B. |
Social utility theory: Guiding labeling of VNRs as ethical and effective public relations. |
231-249 |
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| | Social utility theory suggests that labeling video news release (VNR) source material is the ethical decision (Wulfemeyer & Frazier, 1992), yet the persuasion knowledge model predicts that the effectiveness of VNRs will decrease as people become aware of this PR tactic (Friestad & Wright, 1994) | |
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Search CIOS databases for resources containing these metaterms:
news
public relations
visualization
ethics
persuasion
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