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Volume 82(4), 2001

 
CONTENTS
 
Jones, Karyn, Parrott, Roxanne, and Lemieux, Robert Rural farmers' exposure to radio messages about sun protection: Implications for skin cancer prevention 411-424
 
  Radio affords the means to reach large audiences with reinforcing messages about health 
 
Search CIOS databases for resources containing these metaterms:
broadcasting and media
radio
health
persuasion
 
 
Rockwell, Rick Finding power of hidden radio audiences in the fields of Guatemala 425-441
 
  This paper provides a case study of a radio station in Guatemala notable for making programming decisions to serve rural audiences 
 
Search CIOS databases for resources containing these metaterms:
broadcasting and media
radio
south america
international development