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Public Relations Review
Volume 35(3), 2009

 
CONTENTS
 
Xue, Ke, and Yu, Mingyang A content analysis of public relations literatures from 1999 to 2008 in China 171-180
 
  This paper uses the content analysis method to review the research papers on public relations published in the past 10 years, concludes the current situation and trend of public relations research, and reveals the variations and laws of public relations research in China 
 
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public relations
asia
china
pacific rim
higher education
 
 
Hung, Chun-ju Flora, and Chen, Yi-Ru Regina Types and dimensions of organization-public relationships in greater China 181-186
 
  Public relations are the major force in the establishment of organization-public relationships (OPRs) in the United States and other countries 
 
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public relations
pacific rim
asia
china
organizational
 
 
Chen, Ni Institutionalizing public relations: A case study of Chinese government crisis communication on the 2008 Sichuan earthquake 187-198
 
  Research is needed on the "institutionalization" of public relations as a strategic-management function 
 
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public relations
china
politics and government
asia
pacific rim
 
 
Tang, Lu, and Li, Hongmei Corporate social responsibility communication of Chinese and global corporations in China 199-212
 
  This paper explored how leading Chinese and global companies operating in China communicate their corporate social responsibility (CSR) principles and practices to the Chinese stakeholders through a content analysis of these companies' corporate websites 
 
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china
asia
pacific rim
ethics
organizational
computer
public relations
 
 
Peijuan, Cai, Ting, Lee Pei, and Pang, Augustine Managing a nation's image during crisis: A study of the Chinese government's image repair efforts in the "Made in China" controversy 213-218
 
  The image of a nation is crucial in the conduct of international relations (Wang, J (2006) 
 
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public relations
diplomacy
persuasion
asia
china
pacific rim
 
 
Li, Hongmei, and Tang, Lu The representation of the Chinese product crisis in national and local newspapers in the United States 219-225
 
  This paper examines how national and local newspapers in the United States frame Chinese product recalls in 2007 
 
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prestige press
pacific rim
news
print journalism
theory
china
asia
economics
 
 
Zhang, Ai, Shen, Hongmei, and Jiang, Hua Culture and Chinese public relations: A multi-method "inside out" approach 226-231
 
  This study adopts an "inside out" approach to examine contemporary Chinese public relations and culture's effect on it, based on an analysis of the top 15 domestic Chinese public relations agencies' Web sites and 17 in-depth interviews of public relations professionals from multinationals operating in mainland China 
 
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public relations
china
asia
pacific rim
intercultural
interpersonal
 
 
Liu, Xi, Chang, Zhuo, and Zhao, Ping Is it simply a matter of managerial competence? Interpreting Chinese executives' perceptions of crisis management 232-239
 
  Applying in-depth interviews with 22 Chinese executives, this study intends to interpret their perceptions of the four aspects of crises: causes, consequences, caution and coping 
 
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public relations
small group roles
china
asia
pacific rim
organizational
 
 
Zhang, Ernest, and Benoit, William L. Former Minister Zhang's discourse on SARS: Government's image restoration or destruction? 240-246
 
  This study analyzes the image repair discourse by Chinese Health Minister Zhang Wenkang's discourse on SARS 
 
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public relations
china
health
pacific rim
asia
 
 
Wang, Jian, and Chaudhri, Vidhi Corporate social responsibility engagement and communication by Chinese companies 247-250
 
  Premised upon the centrality of relationship management in corporate social responsibility (CSR) and public relations functions, and the growing momentum toward CSR in China, this study reports survey results of corporate communication/public relations executives in Chinese companies on aspects of CSR accountability and transparency 
 
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public relations
organizational
asia
china
pacific rim
international development
 
 
Pan, Po-Lin, and Xu, Jie Online strategic communication: A cross-cultural analysis of U.S. and Chinese corporate websites 251-253
 
  This study applied a cultural divergence approach to examine online marketing interactivity and corporate public image on corporate websites 
 
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north america
pacific rim
public relations
advertising
computer
organizational
china
economics
 
 
DiStaso, Marcia W., Stacks, Don W., and Botan, Carl H. State of public relations education in the United States: 2006 report on a national survey of executives and academics 254-269
 
  A survey of 312 public relations executives and educators examined how well practitioners and instructors perceive public relations students to be prepared for the practice, the content and value of public relations curricula and, the future of public relations education in the United States 
 
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public relations
higher education
education
studies of the field
ethics
 
 
Beurer-Zuellig, Bettina, Fieseler, Christian, and Meckel, Miriam A descriptive inquiry into the corporate communication profession in Europe 270-279
 
  This paper explores the educational backgrounds, work activities, remuneration and job satisfaction of European communication professionals 
 
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organizational
europe
economics
gender
 
 
Jaques, Tony Issue and crisis management: Quicksand in the definitional landscape 280-286
 
  The broad field of public relations is plagued by difficulties of definition, none more problematic than the definitional challenges facing issue management and crisis management 
 
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public relations
organizational
rhetoric
 
 
Girona, Ramon, and Xifra, Jordi The Office of Facts and Figures: Archibald MacLeish and the "strategy of truth" 287-290
 
  This paper presents a man and a stage seldom cited in the history of public relations - Archibald MacLeish and the Office of Facts and Figures, and his idea of "strategy of truth" as an ethical contribution of propaganda to facilitate the dialogue and debate which are necessary in democratic societies 
 
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public relations
history
military and armed conflict
deception
ethics
persuasion
politics and government
world war II
 
 
Lee, Mordecai A case study of Congressional hostility to agency public relations: The Federal Reserve and Senator Heflin, 1922 291-293
 
  This is an historical case study of one US Senator's effort to reduce the public information activities of a federal agency 
 
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public relations
politics and government
history
 
 
Vreese, Claes H. de, and Elenbaas, Matthijs Spin doctors in the spotlight: Effects of strategic press and publicity coverage on perceptions of political PR 294-296
 
  News media often engage in strategy framing when covering politics, including strategic press and publicity coverage coined to express the focus on the media's role in the game of politics, as well as politicians' calculated publicity and public relations efforts in relation to the media 
 
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news
public relations
theory
politics and government
 
 
Verhoeven, Piet Corporate actors in Western European television news 297-300
 
  News about corporations can be understood as an interdependent relationship among the public relations function, organizational logic and the logic of the media 
 
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public relations
television
organizational
europe
news
 
 
Rumsey, Gregory G., and White, Candace Strategic corporate philanthropic relationships: Nonprofits' perceptions of benefits and corporate motives 301-303
 
  This study examines corporate philanthropy, a component of corporate social responsibility, from the perspective of nonprofit managers engaged in strategic philanthropic relationships 
 
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theory
organizational
public relations
 
 
Wigley, Shelley, and Zhang, Weiwu PR gets personal: A framing analysis of coverage before and after a source's criticism of the media 304-306
 
  Public relations practitioners emphasize the importance of positive source-reporter relationships, but what happens when sources are critical of the reporters who cover them? Using framing analysis, this study examined newspaper coverage both before and after a source's personal attack on the media and found few differences in how the reporters covered the source of the attack 
 
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newspaper
print journalism
theory
news
 
 
Jeong, Se-Hoon Public's Responses to an oil spill accident: A test of the attribution theory and situational crisis communication theory 307-309
 
  Situational communication crisis communication theory (SCCT) and Weiner's attribution theory are used in this research to explain the public's responses to a corporation that caused an oil spill accident 
 
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theory
organizational
cognition
public opinion
public relations
 
 
Jin, Yan The effects of public's cognitive appraisal of emotions in crises on crisis coping and strategy assessment 310-313
 
  This study tested a cognitive appraisal model that examines the variance in publics' emotional responses, strategies of coping with crises, and acceptance of different organizational crisis responses, as a function of publics' appraisal of crisis predictability and controllability 
 
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organizational
emotion
public relations
 
 
Lariscy, Ruthann Weaver, Avery, Elizabeth Johnson, Sweetser, Kaye D., and Howes, Pauline An examination of the role of online social media in journalists' source mix 314-316
 
  Using telephone surveys of business/financial journalists in the United States (n = 200), this research investigates the agenda-building role of social media content in journalists' work 
 
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public relations
technologies
news
computer
 
 
Bortree, Denise Sevick, and Seltzer, Trent Dialogic strategies and outcomes: An analysis of environmental advocacy groups' Facebook profiles 317-319
 
  Previous studies of advocacy groups' Web sites suggest that the use of dialogic strategies could lead to greater dialogic communication 
 
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computer
technologies
ecology
rhetoric
interpersonal
 
 
McAllister-Spooner, Sheila M. Fulfilling the dialogic promise: A ten-year reflective survey on dialogic internet principles 320-322
 
  A decade ago, using the dialogic theory of public relations as the theoretical framework, Kent and Taylor [Kent, M L 
 
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computer
public relations
theory
technologies
 
 
Yang, Sung-Un, and Kang, Minjeong Measuring blog engagement: Testing a four-dimensional scale 323-324
 
  This study proposed and validated a measurement scale of blog engagement 
 
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persuasion
computer
organizational
public relations
 
 
Luque-Martinez, Teodoro, and Barrio-Garcia, Salvador Del Modelling university image: The teaching staff viewpoint 325-327
 
  This study proposes a methodology for identification of the main dimensions determining university image and understanding the relative weight of each of these dimensions 
 
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education
higher education
studies of the field
public relations
europe
 
 
Gonçalves, Gisela Marques Pereira Public relations in Portugal. An analysis of the profession through the undergraduate curriculum 328-330
 
  Higher education in public relations in Portugal has been expanding in recent years 
 
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public relations
education
higher education
europe
studies of the field