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Public Relations Review
Volume 33(2), 2007

 
CONTENTS
 
Turner, Monique Mitchell Using emotion in risk communication: The Anger Activism Model 114-119
 
  Risk communication scholars, as well as public relations scholars and practitioners, are interested in the factors that strengthen the link between people's attitudes and their behavioral intentions 
 
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public relations
cognition
persuasion
conflict
emotion
theory
 
 
Palenchar, Michael J., and Heath, Robert L. Strategic risk communication: Adding value to society 120-129
 
  The purpose of this paper is to provide a concise summary of the evolvement and the current state of risk communication research and draw insights from a decade of risk communication studies [Heath, R L 
 
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public relations
higher education
politics and government
narrative
organizational
 
 
Ulmer, Robert R., Seeger, Matthew W. and Sellnow, Timothy L. Post-crisis communication and renewal: Expanding the parameters of post-crisis discourse 130-134
 
  Crisis communication is growing as a field of study due in part to the frequency and high profile nature of recent crises such as 9/11, Anthrax and bioterrorism in the mail supply, the Tsunami in the Southeast Asia, and Hurricanes Katrina and Rita 
 
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public relations
politics and government
ethics
rhetoric
 
 
Coombs, W. Timothy Attribution Theory as a guide for post-crisis communication research 135-139
 
  The field of crisis communication is poised to take the next in its evolution 
 
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methodology
organizational
theory
public relations
rhetoric
 
 
Taylor, Maureen, and Kent, Michael L. Taxonomy of mediated crisis responses 140-146
 
  This paper examines how organizations integrate the Internet into crisis communication 
 
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public relations
organizational
computer
technologies
 
 
Jaques, Tony Issue management and crisis management: An integrated, non-linear, relational construct 147-157
 
  Despite extensive attempts to define and differentiate issue management and crisis management, the definitional approach - and linear life-cycle models which focus on the elements - fail to capture the full dynamics of the disciplines 
 
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public relations
organizational
interpersonal
small group roles
 
 
Lee, Suman International public relations as a predictor of prominence of US news coverage 158-165
 
  This study aims to test the public relations efforts of other countries as a predictor of their newsworthiness in the US news media, after controlling for national traits and social significance 
 
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prestige press
public relations
news
methodology
broadcasting and media
television
 
 
Kirat, Mohamed Promoting online media relations: Public relations departments' use of Internet in the UAE 166-174
 
  This paper discusses the use of Internet by public relations departments in the United Arab Emirates, to reach their key publics online and to gather information and monitor data to perform their tasks and to promote and develop their relations with the news media 
 
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public relations
computer
technologies
middle east
organizational
 
 
Cho, Sooyoung, and Cameron, Glen Power to the people - health PR people that is! 175-183
 
  Inspired by the seminal typology of power first suggested by French and Raven, this study identified five types of power (Expert, Information Reward, Information Coercive, Advertising Coercive, and Influence Powers) that health public relations practitioners believed they have in media relations 
 
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public relations
interpersonal
health
 
 
Lee, Mordecai The astronaut and Foggy Bottom PR: Assistant Secretary of State for Public Affairs Michael Collins, 1969-1971 184-190
 
  Michael Collins was one of the three astronauts in the Apollo 11 moon landing in 1969, although only the other two walked on the moon 
 
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public relations
politics and government
history
presidential figures
 
 
Hoy, Peggy, Raaz, Oliver, and Wehmeier, Stefan From facts to stories or from stories to facts? Analyzing public relations history in public relations textbooks 191-200
 
  Leading PR-historiography provides a picture of an evolutionary process of public relations activity in which PR develops from a manipulative to a two-way, dialogue-oriented communication process 
 
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public relations
methodology education
higher education
text and writing
 
 
Tindall, Natalie T.J. Fund-raising models at public historically Black colleges and universities 201-205
 
  This empirical study examined whether public historically Black colleges and universities (HBCUs) predominantly practiced the press agentry, public information, two-way asymmetrical, two-way symmetrical or mixed motive models of fund raising 
 
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african american issues and civil rights
race and ethnicity
higher education
public relations
 
 
Xifra, Jordi Undergraduate public relations education in Spain: Endangered species? 206-213
 
  The purpose of this article is to analyze the precarious situation concerning undergraduate public relations education in Spain, despite the existence of a Degree in Advertising and Public Relations 
 
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public relations
Europe
education
higher education
 
 
Greer, Clark F., and Moreland, Kurt D. How Fortune 500 companies used the Web for philanthropic and crisis communication following Hurricane Katrina 214-216
 
  This study examined how Fortune 500 companies used their Web sites to provide philanthropic and crisis communication response following Hurricane Katrina in 2005 
 
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computer
technologies
public relations
organizational
 
 
Gallagher, Amanda hall, Fontenot, Maria, and Boyle Kris Communicating during times of crises: An analysis of news releases from the federal government before, during, and after hurricanes Katrina and Rita 217-219
 
  This paper examines the framing of crisis communication strategies before, during, and after Hurricanes Katrina and Rita by analyzing news releases from the Federal Emergency Management Agency, Homeland Security, and U.S 
 
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methodology
theory
politics and government
public relations
rhetoric
 
 
Lundy, Lisa K., and Broussard, Jinx C. Public relations in the eye of the storm: Lessons from professionals in the wake of Hurricanes Katrina and Rita 220-223
 
  In the wake of Hurricanes Katrina and Rita, public relations practitioners balanced accommodating their publics and advocating for their organization 
 
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public relations
organizational
rhetoric
 
 
Yun, Seong-Hun Exploring the embassy sampling strategy for large-scale cross-national study in replicating the normative theory of global public relations 224-226
 
  This study explored a new sampling strategy of using embassies as cultural enclaves for large-scale cross-national research in testing the generic status of individual excellence principles in the normative theory of global public relations 
 
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public relations
methodology
theory
organizational
 
 
Seltzer, Trent, and Mitrook, Michael A. The dialogic potential of weblogs in relationship building 227-229
 
  A gap exists between the relationship-building potential of traditional Web sites, the objectives of public relations practitioners, and the actual design of organizational Web sites 
 
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computer
public relations
rhetoric
 
 
McAllister, Sheila M. and Taylor, Maureen Community college web sites as tools for fostering dialogue 230-232
 
  This research brief reports the results of an analysis of community college Web sites as places for fostering dialogic relationships with key publics 
 
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computer
education
higher education
technologies
 
 
Kim, Sei-Hill, Carvalho, John P., and Cooksey, Christy E. Exploring the effects of negative publicity: News coverage and public perceptions of a university 233-235
 
  Using content analysis of a local newspaper and data from a survey of local residents, this study examines the effects of negative publicity on public perceptions of a university 
 
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methodology
public relations
cognition
education
higher education