| Visual Communication |
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| Volume 9(4), 2010 |
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| CONTENTS |
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White, Paul |
Grabbing attention: The importance of modal density in advertising. |
371-397 |
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| | This article compares marketing communications mediated by conventional media (street posters) with those employing a convergence of old and new technologies (posters, SMS texting, Bluetooth transmitters) | |
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Search CIOS databases for resources containing these metaterms:
technologies
pacific rim
advertising
semiotic theory
visualization
persuasion
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McMurtrie, Robert J. |
Bobbing for power: An exploration into the modality of hair. |
399-424 |
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| | This article adapts and applies modality analysis to a new field - haircuts | |
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Search CIOS databases for resources containing these metaterms:
semiotic theory
nonverbal
visualization
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Roxburgh, Mark |
Design and the aesthetics of research. |
425-439 |
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| | Mark Roxburgh's research over the past decade has focused on the evolving conceptualization, discourse and development of research methodologies for design | |
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Search CIOS databases for resources containing these metaterms:
methodology
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Denis, Jerome, and Pontille, David |
Placing subway signs: Practical properties of signs at work. |
441-462 |
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| | This article complements previous studies stressing the importance of the emplacement of signs in public spaces by focusing on the placement process itself | |
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Search CIOS databases for resources containing these metaterms:
europe
visualization
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Karvande, Shilpa, Apte, Hemant, and Tanner, Marcel |
Understanding couple communication in reproductive health by using a Visually Assisted Interview Guide (VAIG). |
463-483 |
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| | Learning the process of couple communication, in terms of place, time, duration, content, style, form and barriers, is crucial before developing strategies to improve communication among rural couples in India | |
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Search CIOS databases for resources containing these metaterms:
interpersonal
marriage and intimacy
family
visualization
health
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Chen, Yumin |
Exploring dialogic engagement with readers in multimodal EFL textbooks in China. |
485-506 |
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| | This article examines, from a social semiotic perspective, how multimodal resources in EFL textbooks are deployed to enable dialogic engagement with readers | |
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Search CIOS databases for resources containing these metaterms:
semiotic theory
education
text and writing
visualization
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